“Partnering with local brands and businesses has allowed Viber to strengthen its presence in the Philippines while improving our connection with them, responding to their needs, and presenting them with new features that help them enhance how they communicate and make their lives more efficient,” said David Tse, Rakuten Viber senior director for APAC. Filipinos below 24 years old have also started using the app more, making up 17 percent of its users, while the remaining 13 percent are comprised of 52 years old and up. What’s more interesting is that Viber noted that over half of its users in the Philippines are part of the younger demographic with 40 percent belonging to the 25-34 age group, followed by the 35-50 at 30 percent. Meanwhile, one-on-one messaging is still a must feature at 28-percent growth.

More brands and businesses have also started using Viber to communicate with their customers given that the app noted a 54-percent increase in business messages. Group features like group messages and calls have remained a favorite among the users, posting the biggest gain at 110-percent upsurge. These partnerships have been Viber’s key driver for success, as the messaging app recorded 33-percent growth in monthly active users in 2021, with 31-percent increase in power users or those using Viber more than 25 days in a month.

ONE of the world’s leading apps for free and easy communication, Viber has expanded its growth in the Philippines in 2021, a year marked by strategic partnerships that respond to the changing needs of the users and allowed them to explore how the app can be an integral part of their day-to-day life beyond calls and messages.

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